Judith Sutton ABR CRS IDS PMN ASP IAHSP SRES GREEN
Judy@JudithSutton.com 908 803-0472
EXPECT MORE
THE FUTURE OF TECHNOLOGY IN REAL ESTATE
The future of real estate: Merging technology with human connection
As the role of technology in our lives grows larger and larger, it’s natural to question: Is the role of the agent losing its value? Will agents become obsolete?
It is undeniable that real estate is an industry driven by technology.
According to a recent report by the NAR, 95 percent of homebuyers use digital tools at some stage in their home search process.
Zillow’s 2006 launch undoubtedly transformed the industry, with similar website and valuation tools maintaining their strong footholds among consumers, like yourself, to this day.
In 2024, both buyers and sellers rely on technology to streamline the homebuying experience in every stage of the process: from initial searches for properties right down to the sale transactions themselves.
As proptech* advances and demographics shift with Gen Z entering the homebuying market, we can only expect technology’s role in residential real estate to expand.
AI tools with machine learning capabilities are improving daily, and Coldwell Banker Realty is already integrating AI-assisted technology into their operations for the benefit of our clients.
As the role of technology in our careers and service grows larger and larger, it’s natural to question: Is the role of the real estate agent losing its value? Will agents become obsolete?
In short, no.
Here’s why. Real estate has always been, and will remain, a business predicated on relationships. Personal and Trusting.
Trust, integrity and human connection remain as important today as they were in the pre-Zillow dark ages of real estate.
Sure, today’s homebuyers are privy to more information than they ever have been. They can research neighborhoods or school districts or their commute time online. They can virtually tour their dream home in their pajamas.
But when it comes to making the most important purchase of their lives, the vast majority of consumers want a tactile experience including face-to-face interaction with — and support from — a real live human who has expertise and advice tailored to their needs.
In a 2019 Homes.com survey, 9 out of 10 Gen Z consumers surveyed said they intended to use an agent in their first home purchase, rather than conducting a purely tech-assisted purchase.
The reasons cited in the survey included an agent’s experience, knowledge of the local market and negotiation skills. But the top reason cited was a seasoned agent’s ability to understand the needs and wants of their clients.
This is truly where the agent’s advantage lies
Our edge over AI will always lie in our ability to analyze, interpret, intuit and empathize with our clients, to truly understand their values and their priorities.
Good agents are like matchmakers: they know that a perfect match on paper may not be what’s truly best for their clients.
Nurturing relationships and building trust will remain an agent’s greatest asset well into the future, but the modern agent must also embrace technology to get ahead in real estate in 2025 and beyond.
Proptech* can and should be utilized towards the ultimate end of enhancing relationships and interactions i.e. leveraging technology in all aspects, or improving online communication with existing clients through automated processes. Utilizing these systems can help agents anticipate their client’s needs and wants. Making the homebuying process more efficient and a less stressful experience is the ultimate goal for us all.
* Proptech, or property technology, is the use of digital solutions to improve real estate processes. The goal of Proptech is to make real estate more efficient and easier to manage, own, or lease.
I’d love to give you a detailed picture of what our company can do for you!
By incorporating my personal attention and guidance into the marketing strategy I aim to provide you with
an Exceptional Selling Experience
while ensuring that your property receives the exposure needed
to attract buyers from anywhere
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling your home:
Trusted resource for answers about the process
Innovative marketing strategies
Expertise about neighborhood features
Ability to target home searches
Strong negotiation skills
Support through the closing and beyond
Why would you settle for anything less?
Adding value for my clients and loving where we live!
Judy@JudithSutton.com
COLDWELL BANKER...GUIDING PEOPLE HOME SINCE 1906
908 803-0472
"...the right relationship means everything..."
SERVING THE SOMERSET HILLS AREA ONE CLIENT AT A TIME
Service & Experience
since 1983